I began my medical career in high school and it started with high school Biology.
Early on, we memorized the information before taking a test just to pass. Then the cycle would repeat itself.
My experience in Hungary changed my approach to learning. In Europe, the whole idea of education had a concrete objective, it was problem-based. Gula was a tall blue-eyed Hungarian with eyeglasses that looked like they could be a piece of a compound on a microscope.
Ph.D. students would stand at the front of a study session held at 6 pm every Thursday. It was packed like a concert hall. The topic was in the same format every week—a problem set. A set of problems, that Dr. Szabad (a famous Molecular Biologist) gave us to complete.
Each question of the problem set had more than one answer. You were expected to show how you arrived that the answer by using a toolkit, the toolkit of Molecular Biology. As Gyula would work through the problems, he would show his thinking.
With each step, he mumbled:
Gyula would construct elegant and clear solutions that taught us how to solve problems.
For Gyula, it was about the process. It was about showing his work and using the tools he had at his disposal—PCR, a gel, centrifuge, etc.
How it applies to your industry
Well, the same approaches to process can be applied to B2B writing; in the industry that you have chosen.
I specialize in the health industry.
Content writing is a smidgeon of what is available, as a part of a greater toolkit. Many people write content and the internet is full of articles that are written, without any real process.
They aren’t using any toolkit because they don’t really have one. But, toolkits are everywhere, they exist in every field. In the world of writing, a toolkit is a specialized set of skills that improve a workflow. Toolkits don’t always follow conventional strategies taught by seasoned English literature teachers.
It’s up to you how you will structure your writing. You could move from topic ideation to one or more of the following:
- Customer interview
- An outline
As a writer, you are shaping someone’s thoughts about a really important topic—health, healthcare, and technology or pharmaceuticals-related topics. A toolkit can be consist of clinical training, hospital practice, undergraduate biomedical coursework. It’s your path, to arriving where you are today.
Although, translating and using the contents of the toolkit takes work. In the area of B2B writing, there are many ways that data can be interpreted. Consumer health materials can be written in a way that can change the reader’s attitude towards their own health.
- Improve compliance
- Unify a team
- Sway public policy
- Increase trust and sales
- Establish authority
It will nudge the reader to take more personal responsibility for their own health. This cannot be done without the building blocks, that allow you to see what is needed to add value to your audience
Why share your work
People don’t know who you are. What you have is unique and it should be shared with others.
Sharing provides new insights. In my case, my resume has three sections that summarize the work that I have done in the past:
- Healthcare Entrepreneurship, Small Business Experience, and B2B Writing
- Product and Business Analyst Consultant Experience
- Education: Undergraduate and Post-Graduate Degrees
My resume assembles my experiences and skillsets, although—it doesn’t provide context.
By sharing my journey I provide clarity on what I can do for a client or employer. I have experience working as a business consultant. I may write an article about business requirements, business processes, a report on the latest advances in AI and healthcare, researching a market, go-to strategies, or a thought leadership article about optimizing remote meetings.
Sometimes it is drawing on a series of Molecular Biology Study sessions in Eastern Europe. Because of this, what we get is a solution to a problem. In many cases, content is just fluff or superficial.
This isn’t B2B writing.
This is the practice of recycling.
And, it’s okay to recycle, but do so in a way where you bring life, to something that may have otherwise gone unnoticed. The expertise of the subject so that it provides value to people reading—your audience.
Ideas bring mundane concepts to life. We have a new technology for X, but how is it applied? Can the technology be applied to a specific situation? Work is shared, to show what you know, plain and simple. It mitigates risk and lets people know exactly what you are capable of doing.
It makes it clear that you have mastery over a topic. It’s also a way of documenting your ideas and thoughts. Showing what you know keeps you accountable while you are on a journey. You are learning and documenting your journey.
One of the things that are important is the ability to learn continuously. The world is moving faster and faster. You don’t have to know everything and you don’t have to, but you do have to be resourceful.
By knowing where to look to find something you are being resourceful.
By knowing how to solve a problem you are being resourceful.
By knowing when to provide recommendations you are being resourceful.
There’s been a movement on the internet to be transparent. It’s been a way to get noticed, grow an audience and establish an identity.
Sharing your journey allows your audience to be a part of the journey. Resumes are fine, but a potential employer or client can get a glimpse of what’s drives you. They’ll learn what inspires you. How you work. What you’re capabilities are and the value that you can bring to their business or project.
Over the years, I have studied and trained in different countries. I have noticed that a lot of PhDs and MDs have the education but, they aren’t able to apply what they know.
Anyone can consume information yet, it’s vital to make it meaningful. I learned new languages that taught me to use different parts of my brain. And, how could I show my aptitude for lateral thinking?
I could create a presentation with a voiceover that gives people an idea of how I use communication—a very important skill to teach, inspire and lead others. The sound of the human voice also gives the reader an idea of what my personality is like.
Ways to Share Your Work
Sharing work can be accomplished through many mediums. These are a few ways to share your work. I would urge you to create a portfolio. Start with the goal of creating 3 projects.
Here are a few examples:
- Content Articles
- Social Media Posts
- Email Marketing
- Thought Leadership Courses or Guides
Initially, don’t worry about the topic or level of your audience. Choose your keystone habit, i.e. write an article once per day.
Posting a tip that helps others along the way. Experiment with what works and improve while staying committed to showing your work for the long term.
You have an affinity towards these types of projects because of your background, skills and experience, and interest.
Your work becomes a unique stamp that only you have.
Subscribe today to follow my journey.